ACE Investment Brokers Ltd wants to change its trading name; BEFORE it does this, ACE must first:

• A. Notify Central Bank in writing
• B. Register new trading name with the Competition and Consumer Protection Commission
• C. Seek the prior agreement of the Central Bank to the new trading name
• D. Submit a revised business plan

Answer: (A)

When an authorised financial services firm changes its trading name, the regulator must be informed in writing before the change takes effect. The Central Bank supervises ACE Investment Brokers Ltd, so notifying them ensures their records reflect the new name, maintains accurate supervision, and protects consumers from confusion. The other steps aren’t required for a name change: the Competition and Consumer Protection Commission doesn’t register or approve trading names for financial firms, the Central Bank doesn’t usually grant prior consent for a name change, and a revised business plan isn’t a standard prerequisite just for changing the name.