A bank can now send an unsolicited marketing email about other products and services the bank offers, if the bank:

• A. within 12 months of opting in to receive such information.
• B. first reconfirms in writing with him that he is happy to continue receiving marketing emails at this address.
• C. did not send him a previous marketing email to this address within the last 12 months.
• D. has verified that the email is directly relevant to his current financial circumstances.

Answer: (A)

Consent duration matters: once a customer opts in to receive marketing, the bank may email about other products for up to 12 months from that opt-in date. After that window, continued marketing requires a new opt-in. This is why the option stating the bank can send such emails within 12 months of the opt-in is the best choice. The other options add extra steps or rely on relevance alone, which doesn’t substitute for valid consent.